2024 Toyota Prius Prime

New 2024 Toyota Prius Prime in Macomb, IL

  • Plug-In Hybrid Tech
  • Toyota Safety Sense™ 3.0
  • Apple CarPlay®
  • Android Auto™

Take Charge Interior Highlights Of The 2024 Toyota Prius Prime Include:

  • Wireless Smartphone Charging Available
  • Heated Front Seats Available

Available Trims:


  • SE

    2024 Toyota Prius Prime SE

    Starting MSRP*: $32,675*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 52/51/52/127 MPG/MPGe 2024 EPA-estimated mileage. Actual mileage will vary.
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    • View Key Features
    • 2023 Prius Prime SE Key Features

      • Highlighted Features:
      • Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
      • Blind Spot Monitor (BSM) * with Rear Cross-Traffic Alert (RCTA) *
      • Safe Exit Assist *
      • 20.3 cu. ft. of cargo space with seats up *
      • Wireless Apple CarPlay® * compatible
      • Wireless Android Auto™ * compatible
      • Integrated backup camera display *
      • 8.0-in. Toyota Audio Multimedia display
      • 60/40 split fold-down rear seats with center armrest
      • LED Daytime Running Lights (DRL) with on/off feature
      • Single-zone climate control system with pollen filtration
      • Hill Start Assist Control (HAC) *
      • 17-in. alloy wheels with wheel covers
      • Available Front and Rear Parking Assist with Automatic Braking (PA w/AB) *

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off; Heated power outside mirrors with folding feature; 17-in. alloy wheels with wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
  • XSE

    2024 Toyota Prius Prime XSE

    Starting MSRP*: $35,925*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius Prime XSE Key Features

      • Highlighted Features:
      • Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
      • 19-in. alloy wheels and 195/50R19 tires
      • SofTex®-trimmed * front seats with 8-way power-adjustable driver’s seat
      • Qi-compatible wireless smartphone charging * with charge indicator light
      • Wireless Apple CarPlay® * compatible
      • Wireless Android Auto™ * compatible
      • Front and Rear Parking Assist with Automatic Braking (PA w/AB) *
      • Heated front seats
      • Auto-dimming rearview mirror with HomeLink® *
      • Digital Key * capability (requires Remote Connect trial * * or subscription; 1-year trial included)
      • Available fixed glass roof
      • Available 12.3-in. Toyota Audio Multimedia display

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
  • XSE Premium

    2024 Toyota Prius Prime XSE Premium

    Starting MSRP*: $39,370*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features
    • 2023 Prius Prime XSE Premium Key Features

      • Interior Features:
      • Toyota Safety Sense™ 3.0 (TSS 3.0) * standard
      • Digital Key * capability (requires Remote Connect trial * * or subscription; 1-year trial included)
      • Driver’s seat with memory function with two settings
      • 12.3-in. Toyota Audio Multimedia display
      • 8-speaker JBL® * Premium Audio including amplifier
      • Wireless Apple CarPlay® * compatible
      • Wireless Android Auto™ * compatible
      • Fixed glass roof
      • Power liftback
      • Heated and ventilated front seats
      • Available Advanced Technology Package
      • Available digital rearview mirror
      • Available solar charging roof
      • Available heated rear seats

      • Exterior Features: Fixed glass roof; Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light
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